Bild "red&blue".

Bild is a game for adults. An invitation to return to the primal gesture of building — without purpose or an expected outcome. Simply for the pleasure of doing it.

Playing stimulates creativity, reduces stress, encourages lateral thinking, and keeps our capacity to imagine alive. In a world that constantly asks us to be productive, Bild offers a suspended space where adults can experience another way of being: free, playful, intuitive.

The project stems from a reflection on the value of touch and material as activators of the imagination. Bild’s “bricks” are made from 5 cm thick felt, produced by Feltrificio Biellese and hand-dyed to create a palette that evokes worlds and possibilities. The material—warm, porous, and unexpected—immediately invites tactile exploration. And, almost unconsciously, you begin to play. Just like children do.

The "Red&blue" composition is unique and made with 18 felt blocks. It's sold inside a frame, which also serves as its box, allowing it to be hung on the wall as a decorative piece when not being used for play. This way, it can be stored, displayed, or rearranged freely, according to personal taste and creativity.